Pre Zombie Apocalypse

 In this photo, there is a wide selection of everyday goods that are commonly found in a grocery store. From first glance, the image is very overwhelming. There is a multitude of colors and the objects are so congested that it seems very chaotic. However, as a closer look is taken, everything begins to appear very organized. Each item is color coordinated, and grouped by type and brand. It appears to be at a grocery store, such as a Wal Mart grocery. It looks as if everything is undisturbed, or freshly stocked, like how a store would look in the morning after it opens. After this photograph was taken, we assume that these organized shelves got picked over as more and more customers came through it.  Overall the way this store is set up is all about convincing consumers on buying the best most colorful items. The store is marginalizing consumers as a whole by thinking that the customers will be persuaded by these enticing labels and colors. Also by placing sales tags the vendor things the items may seem more desirable. It further depicts the materialistic aspects of society through the overabundance of options for the same products. When looking at the soda aisle (the one in the very back towards the top of the image), we see that the same item in different flavors and brands takes up the entire length of the photo. We are crowded with options, all many variations of the same exact thing.